Search engine positioning : Fallacy

What search engine optimisation is NOT about

Common beliefs that lead to failure There's a lot of false information out there! Have you heard of the following? FALLACY 1 : Meta Tags Select your keywords, place them into your Meta Tags, and the search engines will find you. [Most search engines now ignore Meta Tags] FALLACY 2 : 'Doorway' pages Setting up an external 'doorway' page for each keyword will drive traffic to your website. [Doorway pages are penalised when located]
FALLACY 3 : Submit to search engines Employ an agency who will submit to thousands of search engines for you, and you'll be listed. [Major search engines ignore mass software-driven submissions] FALLACY 4 : Search engine optimisation is easy Search engine optimisation is simply a matter of 'tweaking' a few pages on your website. [With the level of competition out there, this could never be true] FALLACY 5 : Fool the search engines Special techniques, like hidden text and links to special "search engine pages" will fool a search engine into boosting your positioning. [Results, if any, are temporary and result in penalties and lost rankings.] FALLACY 6 : Link Farms Your rankings can be boosted by joining on-line communities of websites that all link to each other. [Many are classified as 'bad neighbourhoods' and attract penalties.] FALLACY 6 : Cloaking You can fool search engines by "cloaking" -- that is, serving up different pages to search engines than human visitors. [This technique, when detected, attracts the harshest penalties of all.]
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