The brief
The company had originally been let down by their original designer, so the initial brief was to produce a
high-quality website in time for the launch of advertising campaigns and directory publishing dates.
After this, the job would be to increase the function of the website from a simple on-line brochure to an
active generator of new business.
The execution
Design : although the nature of the market demands that the design is artistic in nature, the
website is deliberately clear, clean and simple to use.
Usability : because the site uses a lot of images, problems with dowload times are avoided by
displaying smaller product images that can be clicked on to enlarge for more detail.
Increasing traffic : the site was optimised for a number of popular key phrases to ensure that
a constant stream of new visitors would arrive at the site, at no incremental cost.
Results
From its first beginnings, the website has produced compliments from visitors and a very high percentage of
"conversions" (enquiries).
When the effects of search engine optimisation kicked in, the combination of on-line and off-line marketing
activities produced an almost explosive increase in traffic and enquiries.
The web site is now the focal point for all the company's marketing.
The best recommendation of all : Activia now provides all web hosting, site maintenance and on-line
marketing services for the company.
|
