The company
Martin Dawe Brand Design is a high end marketing and brand development agency, with a client list
including such major household names as Zanussi, Danepack and BabyBel. Assignments are at a
very senior level, and often involve complete management of a brand or range of products.
Typically, the company advises on new product launches, market positioning and brand design, and this
involves close work with clients at all levels from packaging design to strategic consultancy.
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[Click to visit the web site]
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The brief
With their own in-house design resources, the client had specific ideas about what they wanted, including a
full-screen window, a rising shutter on the opening page and a degree of limited animation.
The main task was, through a good deal of technical expertise, to make these ideas work on-screen, in
different browser environments and with layout specifications determined by users' screen resolution.
The execution
A combination of Javascript and server-side coding was used to control the way the site worked.
This enabled us to specify certain conditions at the outset, which would then be used to generate
documents which would be faster to load with universal browser compatibility.
The client was particularly happy that, after receiving printed visuals and images on disk, we were
able to handle all issues of page generation and loading, as well as the layout and optimisation of
images for the Internet.
Results
The project, while some time in preparation of the concept, was finished in good time for the
anticipated launch of the web site.
The website now provides an on-line brochure to showcase the company's portfolio and support its traditional
marketing activities.
Activia also provide hosting and ongoing maintenance of the web site.
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