What are your market conditions?
Define your target customer, your product offering and your physical operation.
What type of image do you want?
This must fit well with existing branding, but you may have an opportunity to enhance your image
What are your design preferences?
These could play a significant role in design. They need to be relevant and blend in with your existing
or desired company image.
What can you learn from your competitors?
Don't restrict yourself to those you already know about - look on the Internet for others who already
have successful websites, and who may have ideas that we could adapt or develop.
On a good website, content is KING !
Your website must provide relevant information to visitors, and in a way that motivates them to respond.
Define your website marketing strategy
You should decide how your website is to be supported with search engine optimisation, other
marketing activities and ongoing maintenance.
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