Content is KING
Do your website pages contain the information that your visitors are looking for?
Website pages must sell
Does your website copy always answer the question that every visitor asks:
"What is in it for me?"
Websites need to be interactive
- Can visitors to your website interact, whether by forms, questionnaires, newsletters
or downloads?
Search engine visibility
Is your website properly constructed, linked and optimised so it achieves the level of
search engine positioning that will attract new visitors?
Brand reinforcement
Does your website design promote an Internet brand that is consistent with, and strengthens, your
existing marketing message and style?
If your web site is failing in any of these areas, you should seriously consider just how much your
existing website design is costing you.
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